NBCUniversal’s second cable game is about to end.
NBCUniversal has informed cable and satellite staff that it intends to close the Olympics, which is affiliated with the U.S. Olympic Committee, on September 30, according to a company spokesman. The ruling follows the company’s groundbreaking of NBCSN, the company’s long-running cable network, by the end of 2021.
“To get the best out of our audience, we are reviewing our distribution strategy for current events at the Olympics: The United States House with our partners at the IOC and USOPC,” NBCU said in a statement. notice. “We will be announcing exciting new plans for the Olympic Games in the spring.”
Even at a time when many users are migrating from traditional TV to streaming video on demand, sports broadcasts continue to create a large audience that is appealing to TV networks and advertisers. . As a result, the sports rights package is being pushed tactfully. Instead of putting most of the sports on the big cable stores, big media companies have started using games on some of their major USB networks and on their new streaming assets, hopefully they can catch big numbers of viewers. for places with the best economy. matters.
Disney will be adding some new games from the package along with the XFL start-up football game on FX. Warner Bros. Discovery’s TNT fills most of its first-year schedule with NBA and NHL matches. And NBCU USA is taking on more golf and Nascar.
The Olympic Stadium was launched in 2017, which is licensed as a venue to continue to be with the U.S. Olympic athletes even when the games are not available. The first month of networking programs includes coverage of the 2017 FINA World Swimming and Diving Championship from Budapest, Hungary, in July; IAAF Stadium from London, England in August; and the FIVB World Cup from Vienna, Austria, in August.
The network is seen as a place to help build relationships with the International Olympic Committee and the American Olympic Committee. NBCU has the right to broadcast the Olympics until 2032 and has spent billions to secure its relationship with global embezzlement, even though the power of the conference is beginning to wane as media usage intensifies. NBCU and its parent company, Comcast, are in the middle of a $ 7.75 billion deal that gives U.S. broadcasters the right to broadcast the Olympics between 2021 and 2032.
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