RUSTON, La. – LEARFIELD, a longtime Louisiana Tech multimedia rights holder, named former Bulldog student Brad Pietz as general manager for his local LA Tech Sports Properties team.
Pietz has returned to his alma mater after living for 15 years in Jonesboro, Ark. His experience there includes serving for 10 years with Arkansas State University, where he was assistant director of athletics-development, and later director of marketing for the Convocation Center. Prior to his time in Jonesboro, Pietz served at Southern Illinois University serving five years in the dual role of ticket operations director / assistant marketing director.
As general manager for LA Tech Sports Properties, Pietz is LEARFIELD’s principal liaison with Louisiana Tech VP and Athletic Director Eric Wood on all aspects related to the multimedia rights agreement and the corporate partner platform.
Pietz is joined by former LA Tech student Sadie Patton, who is the coordinator of LA Tech Sports Properties, partnership services. She has recently graduated, earning a degree in sports marketing. Patton served nearly three years as a part-time student worker and intern in the Athletics Department.
“We are excited to have Brad and Sadie back in the LA Tech Athletic Family,” said Wood. “Both are Louisiana Tech graduates and are passionate about their alma mater. We look forward to Brad’s leadership in his new role and are excited for him to connect with our corporate sponsors and supporters. And we’ve seen over the last three years the energy and enthusiasm that Sadie will bring to her new role. ”
Pietz and Patton will join Stephanie Gamble, who is entering her third year as business development manager with LA Tech Sports Properties.
“Brad brings an excellent experience, as well as Bulldog’s natural connection to Ruston,” said LEARFIELD VP, Multimedia / Southern Rights Mike Haake. “He is more than competent to manage our local dedicated campus team, and we are excited that he and Sadie are both joining LEARFIELD to represent their alma mater and passionate Louisiana Tech fans.”