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The PR machine is as strong as ever regarding the nonsense that is Blue Monday.

We’re debunking Blue Monday once again. See the article : Patrick Mahomes is preparing for another leap. Credit: Golubovy/Shutterstock.com

A version of this article was first published in 2018, and we’re sharing it pretty much as it was because the entire Blue Monday corporate invention continues to be traded as “science” and there are only a limited number of ways this can be done saying that’s bullsh*t.

It’s the third week of January and with it comes the annual “Blue Monday” nonsense. To be perfectly clear, Blue Monday was a day chosen by UK holiday TV channel Sky Travel for an advert in 2005 to sell well-fed Brits sunny holidays – not the day billed as the most depressing of the year – and yet it continues to be used by retail and marketing companies to sell offerings, treats, treatments, and general loot for people’s fear each year.

The Blue Monday “equation”

[W + (D-d)] x T x Q M x NA This may interest you : The science of giving better gifts.

The “equation” for Blue Monday is a PR concoction that puts together, in multiplication form, quantifiable but unrelated things like the number of days since Christmas (T), your debt (D), your salary (d), and the average temperature/weather (W) and then divided by arbitrary values ​​for low motivation and need for action. If it looks like math, it must be real, must have been what people thought. And although it’s a jumble of distinct and independent sets, you always get a very specific date, which is always the third Monday of January.

Information about the details of this equation has always been very vague because the best lies, fabrications, and misinformation contain as little information as possible. But if we seriously believed that this was a real equation, then that would mean that our motivation level is calculated in a currency and our need for action is a temperature (or vice versa).

The equation is abysmal bad and only there to make this nonsense seem scientific. It’s a bit like sci-fi plots that use made-up, scientific-sounding words for a deus ex machina. Actually, that’s worse. Sci-Fi at least has “fiction” in the title.

The only laudable thing we see emerging from this PR nightmare is mental health charities in the UK and around the world using the date to raise awareness of mental health issues and the stigma surrounding them. With one in four people experiencing a mental health problem during their lifetime and currently affecting almost 1 billion people, this is more important than ever, according to the latest UN data (2022).

Depression is a mental disorder that can affect anyone and can be the result of multiple genetic, environmental, and psychological factors. If you or someone you know is struggling with a mental health issue, contact your healthcare provider or there are several online resources that offer help, information and a listening ear, such as: B. in the USA here or here. Depression should not be trivialized and definitely not used to sell vacations.

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What blue day means?

What does blue mood mean? Be depressed or sad, as in I felt really sad after she told me she was leaving. The use of blue to mean “sad” dates back to the late 14th century. See also Blue Funk, def. 2; have the blues

What is the mean of blue Monday?

a Monday perceived as a depressing working day contrasts with the pleasant relaxation of the weekend. To see also : The 10 craziest sports stories of 2022.

What does grey day mean?

a gray day. : prosaic ordinary : boring, uninteresting.

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What is the meaning of a Blue Monday?

(also Blue Monday) [uncountable, countable] (informal) âa Monday when you feel depressed or unhappy, especially because you have to go back to work after the weekend.

Why do we call it a blue monday? Blue Monday is the name of a day in January (usually the third Monday of the month) dubbed the most depressing day of the year by a UK travel company, Sky Travel. The concept was first revealed in a 2005 press release from the company, which claimed to have calculated the date using an “equation”.

What does the saying Monday blues mean?

“The ‘Monday Blues’ describes a set of negative emotions that many people experience at the beginning of the work week when they are not happy at work,” says Alexander Kjerulf, an international author and speaker on happiness at work.

Why do we celebrate Blue Monday?

The Blue Monday concept surfaced in 2005 during a press release by British travel company Sky Travel during a PR stunt. Referring to psychologist Dr. Cliff Arnall described a formula that points to the third Monday in January, the day as the bleakest of the year.

How did Blue Monday get its name? “Blue Monday” is a day that generally falls on the third Monday of January. The term was coined by psychologist Cliff Arnall in 2004 when travel company Sky Travel asked him for a “scientific formula” for the January blues.

What is the Blue Monday?

Blue Monday is a term coined in 2005 by life coach and happiness coach Dr. Cliff Arnall, who claimed it was the most depressing day of the year. Blue Monday is traditionally observed on the third Monday in January, but it can also fall on the second or fourth Monday of the month.

What is Blue Monday based on?

Blue Monday grew out of a PR stunt, but seasonal depression is a real ailment, affecting around 10 million Americans. The formula was designed to analyze when people booked vacations, assuming that people are most likely to buy a ticket to paradise when they’re feeling down.

What is Blue Monday and why?

Blue Monday falls on the third Monday of the year – in 2023 it is Monday January 16th. Blue Monday was originally created in 2004 by psychologist Dr. Invented by Cliff Arnall. He created the most bleak day formula to help a travel company sell vacations, with the first Blue Monday on January 24, 2005.

Why is Blue Monday so called?

Blue Monday falls on the third Monday of the year – in 2023 it is Monday January 16th. Blue Monday was originally created in 2004 by psychologist Dr. Invented by Cliff Arnall. He created the most bleak day formula to help a travel company sell vacations, with the first Blue Monday on January 24, 2005.

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