The pandemic has changed the way we communicate; everything is now digital and much faster. National – and even global – real estate is becoming one big market as people move more and more and look for real estate around the world. Agents are licensed in many different states and there is a complete transition, especially in the luxury market.
It is now more important than ever for agents to brand themselves, stand out from the crowd and generate key inbound leads. Most agents have a website presence — and if they’re with a brokerage, they may only have a bio, if that. The reality is that agents spend a lot on advertising to promote themselves on large platforms that have limited effectiveness at best. Then there’s the old school approach to email campaigns with messages that never get opened and cold calling, our least favorite of all. As real estate agents, we don’t have many tools to help us stand out and brand ourselves.
Enter REAL— the social app built exclusively for real estate
REAL gives agents back control over their business — and potential buyers in front of the real estate that matters most. Read also : It’s been a busy and exciting few weeks for the arts.
I joined Thomas Ma, CEO of REAL, to present this app as we’ve seen how the big proptech platforms are destroying agent roles and control. With REAL, agents can promote themselves for free instead of spending resources on ads to attract potential buyers. Only REAL allows agents to brand themselves through the properties and content they have and what they choose to talk about – all while amplifying their own knowledge and an agent’s unique perspective. The combination of a social platform with powerful built-in messaging solves the problem of too many follow-up calls and correspondence, eliminating what has plagued the industry for decades.
Imagine an Instagram-style platform with WhatsApp-style messages and contact lists, focused solely on our market. It may be the only tool agents will need. It’s the future of real estate.
REAL in action
Agents take control of which listings and referrals they bring to potential clients, home buyers, sellers and agents. When an agent’s stories and personality shine through, potential buyers searching REAL online can choose to follow those agents with whom they feel compatible and who have experience that matches their specific needs. See the article : USC Athletics, Farmers Create Alliance to Strengthen Women’s Sports. Followers can also contact agents directly on REAL.
One of the things I appreciate most about REAL is that it allows agents to post a preview of properties that are not yet on the market on their profiles. Presenting my listings with beautiful photos in a way that is easily scrollable on my phone really helps me connect, set up showings and even negotiate with other agents smoothly.
REAL Community
Another important aspect of REAL is the ability to create a contact list of followers as well as a global family of agents – something that existing real estate apps do not offer. To see also : Do you see that the emergency response is coming back? Your market is changing. REAL stores data on its AI-driven platform, maintaining contacts and connections, which is an incredible advantage for agents who want to contact potential customers at the right time and avoid them at the wrong time.
REAL launched in the app store almost a year ago and has over 150,000 downloads and growing fast. Most of my Eklund | The Gomes team, 91 agents strong in 13 markets and five countries, is already using REAL and seeing real results. It’s time to say goodbye to the ineffective tools of the past and “Get REAL”, changing the real estate industry as we know it.
Download the app or see the REAL website for more information.
