Promotional image courtesy of Red Rock Real Estate, St. George News
CONTRIBUTED CONTENT – Southern Utah’s largest brokerage, Red Rock Real Estate, has joined forces with Real Broker, a growing network of agents building the future of real estate. That’s why they did it.
Red Rock is among the top 100 largest independent brokers in the nation, according to RealTrends. Along with Red Rock Property Management, which maintains a portfolio of more than 650 homes, and Red Rock Vacation Rentals, which manages more than 215 overnight rentals, the company grows, thrives and owns the largest market share in Southern Utah.
Red Rock closed more than $ 2,800 transactions totaling more than $ 1.5 billion in volume and paid $ 25 million in gross commission income to its agents last year. In light of their thunderous success, founder Matt Curtis and his partners, Allen Holland and Adam Legg, began brainstorming ways to return part of the business to the agents who helped build it.
Several ideas were discussed, including selling small percentages to the main agents, selling to a national brokerage firm and more. However, none of these options proved thorough enough to support the Red Rock team, and then began the workshop for a pioneering plan.
In the fall of 2021, Curtis discovered Real Broker, a tech-electric company revolutionizing the real estate template. Everything about their business model promised to raise what is currently being offered to Red Rock agents, and the partners unanimously agreed that joining Real Broker would greatly benefit Red Rock overall.
“Our core values matched them,” Curtis said. “This gives our agents a lot more opportunities.”
Real Broker creates avenues for brokers and agents to build wealth and grow their business through revenue sharing, stock incentives and better commissions.
When Red Rock became part of Real Broker, their agents were immediately offered these benefits as well as new stock holdings with firm compatibility. To date, Red Rock is the largest independent brokerage that has joined Real Broker.
Curtis said a partnership with Real Broker was the right move for Red Rock’s agents, and the company will continue to prioritize their success.
“It gives our agents a real opportunity to become owners of the brokerage and create multiple revenue streams,” he added. “We feel that with the tools that Real offers, our agents will be able to better serve their customers and our market.”
Red Rock agents now have access to daily life training and education with proven leading brokers, agents and industry influencers. Real Broker provides cutting-edge technical tools to help agents manage their deals, be more effective and stay connected to a supportive community of more than 5,000 real estate professionals across the United States and Canada.
When Red Rock was established in 2012, Curtis, Holland and Legg began to revolutionize the industry with their leading mindset. Today their team of 40 brokers and over 375 agents provide the most comprehensive real estate experience in the area.
Having built an incredible brand in Southern Utah, Red Rock’s leadership team is ready to expand the company nationwide. Being part of a Real Broker opens those avenues, Legg said. They have already started collaborating with teams in other states, with more areas to come.
“We can reach new heights for running in our area with Real,” he added. “We want to continue to serve Southern Utah as we carry our brand and our expertise to other parts of the country.”
Red Rock is a group of real estate professionals representing buyers, sellers, homeowners and people from all walks of life looking to make an investment in Southern Utah. From vacant lots to luxury homes, they do everything.
Find your agent, and possibly your dream home, at RedRockRealEstate.com.
Written by ALEXA MORGAN for St. George News.
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