McDonald’s has launched “Camp McDonald’s,” a campaign offering 27 consecutive days of food deals, menu hacks, music performances and limited edition merchandise – available only through the McDonald’s App.
All offers – valid from July 5th to July 31st – require a $ 1.00 purchase through the mobile app. The duration of the campaign mimics the weekly or monthly deals that many retailers make during holiday sales.
“Mark your calendars because McDonald’s has your pass to the summer event,” the fast food chain wrote in a press release that includes a 27-day calendar of offers and events.
The campaign features a Retro Grimace Pool Float while supplies last for the minimum purchase of $ 1 on the first day, while offers on many favorites, such as the Chicken McNuggets ($ 5 for 20 on July 26), Big Macs ($ 2 July 9 and July 30), and McFlurries (BOGO July 27), available throughout the month.
Camp McDonald’s will also raise the popularity of menu hacks, including offering a free McFlurry with apple pie on July 6 and free cookies with any McFlurry to make a McFlurry Sandwich on July 20.
Menu hacks are combinations of standard items generally at fast food restaurants that often go viral online. In late January, McDonald’s first began offering menu hacks popularized online at its locations, including a burger stuffed with chicken nuggets.
On Thursday during July, Camp McDonald’s focus will be on merchandise releases, including collaborations with Free & amp; Easy, Ma®ket, innisfree and Kid Cudi. Sundays will be dedicated to in-app performances practically with artists such as Kid Cudi and blackbear.
In recent years, McDonald’s has had success with the introduction of temporary meals by star musicians, including BTS, Saweetie, J Balvin and Travis Scott.
Eat this, not that! wrote, “When McDonald’s launched the Famous Orders platform two years ago, transforming celebrity-favorite meals into menu advertisements, the concept increased sales significantly. The chain seems to lean toward a similar strategy at a time when sales are traditionally quieter.”
Camp McDonald’s lasts longer than other event retailers arrange during holiday sales designed to draw traffic during the slow summer months, such as Amazon Prime Day.
DISCUSSION QUESTIONS: Do you see a month-long campaign as Camp McDonald’s working for other food establishments and retailers trying to overcome a summer traffic slowdown? Do you think the menu hacks, limited edition genre and in-app music performances will add enough buzz and relevance?
“This is a pretty great idea. It will definitely increase sales.”
