Meta is rolling out new tools to help small advertising businesses take advantage of advances in AI and automation.
When creating an ad through a Facebook page, small businesses can now use Meta’s Advantage+ ad technology.
Advantage+, Meta’s most advanced AI and automation offering for advertisers, has just been fully launched. Now, it will be used when running each broadcast.
In addition, Meta is improving Advantage + with new capabilities for sales, user advertising, and more.
This is an overview of all updates for Meta advertisers.
Meta Advantage+ For Small Business Ads
Small businesses can now use Advantage + creative and Advantage audience to advertise through their Facebook page.
When using Advantage + creative, ads are automatically adjusted for each person who sees them. See the article : ‘Rock-n-Stroll’ brings live music to the Oakland shopping district. Meta will show each person which version of the ad they may respond to.
Successful marketing allows businesses to target ads to target audiences more efficiently. Meta will create special users for the delivery of advertisements using information on the Facebook page of the business.
These tools are available starting today.
Advantage+ Shopping Campaigns
Meta Advantage + can now help advertisers who are running marketing campaigns to learn what is working quickly. See the article : How to save money when you buy video games and consoles.
Using AI and automation technology, Meta Advantage + can generate 150 organizations at the same time.
Running multiple ads at once is intended to help advertisers quickly identify content that is being converted. With this information, advertisers can use their budget more effectively.
“In a study of 15 A / B tests2 , we found that Sales + sales generated a 12% lower price for sales compared to business as usual (BAU) sales. With these funds save, businesses can reinvest in their marketing strategy and manage the acquisition and sale of customers more efficiently.
Advantage + sales promotion goes on sale with sales promotion on August 15th.
Later this year, U.S. businesses with a retail store will have the option to add their Store as an option for Shopping + Shopping.
Updates To Meta Advantage+ App Campaigns
Meta provides a series of updates to an existing solution Advantage +. This may interest you : Stellantis Post Sales Numbers For US In Q2 2022!.
Advantage+ app campaigns are getting the following updates:
Better Results For Advertisers?
It’s no secret that Facebook’s ads took a big hit when Apple allowed users to block browsers on iOS. As a result, Meta’s revenue growth began to slow.
Meta’s last quarterly report showed that the company experienced its first decline in advertising revenue. There is pressure on Meta to deliver better results in the next quarter.
Providing targeted capabilities to small business owners can give Meta the growth it needs in the short term. The question is whether this solution will have long-term results for publishers.
Meta’s next quarterly report will be interesting, because it will show us when ads are sold on Advantage+.
Source: MetaFeatured Image: Wirestock Creators/Shutterstock
