NEW DELHI: Amazon Prime Video has announced the second season of its sitcom Mind the Malhotras which will be streamed on August 12. Produced by Applause Entertainment in association with Madiba Entertainment, the comedy-drama stars Mini Mathur, Cyrus Sahukar, Sushmita Mukherjee, Anandita Pagnis, Nikki Sharma, Jason D`souza, Rahul Verma and Denzil Smith. The series is directed by Sahil Sangha and written by him along with Karan Sharma; and is an Indian adaptation of the Israeli show La Famiglia.
This April, Prime Video announced the launch of Prime Video Store, a transaction-video-on-demand (TVoD) offering that will allow Prime subscribers and non-subscribers to access movies for rent. Users have to click on a separate tab on the app and website to access the pay-per-view service, with prices ranging from ₹69 to ₹499 for one-time access. The film will be available for 30 days, but must be viewed within a 48-hour window.
Prime Video also said it will invest in India for the next five years and will launch 40 new titles over the next two years, including originals, and will strengthen the scope of its unscripted series catalog to explore genres. such as biographies, true-crimes, and investigative docudramas.
Original scripted series will include supernatural thriller Adhura in collaboration with Emmay Entertainment; Excel Entertainment’s Bambai Meri Jaan; Karan Johar production Call Me Bae; serial killer drama Dahaad, starring Sonakshi Sinha; Rohit Shetty’s Indian Police Force; and Shahid Kapoor and Vijay Sethupath-starrer Farzi. It will also air the return seasons of Breathe Into My Shadows, Four More Shots Please!, Made In Heaven and Mirzapur. The unscripted originals will include a documentary based on Punjabi hip hop singer AP Dhillon and India Love Project, a docu-series starring Johar.
Amazon will co-produce Akshay Kumar-starrer Ram Setu and Vidya Balan’s Neeyat, which will be available on the platform after its theatrical release.
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