EXCLUSIVE: Palisades Media Group, a multifaceted Santa Monica-based agency known in entertainment circles for its marketing work on behalf of Netflix, has abruptly closed after 26 years in business.
According to multiple sources, agency employees arrived for work on Friday and an email was sent early in the morning informing them that all company offices would close, effective immediately. Employees are paid to this day and receive a third of their accrued vacation pay, a person close to the situation said, with no severance pay or extended health insurance coverage.
Given the role of agencies as intermediaries in the advertising business, often receiving funds from clients and placing orders with platforms that carry brand messages, the sudden move surprised many players in the advertising community. It leaves questions about the fate of Palisades-controlled marketing budgets, some of which ran into the millions of dollars.
Palisades owner and CEO Roger Schaffner did not immediately respond to emails and voicemails from Deadline. General messages to the company were also not returned.
With the motto “speak soft and hurry”, the agency handled media buying, creative and social media for a variety of clients. Along with Netflix, the company’s website listed cultural and entertainment clients such as Bleecker Street, Orion Pictures, the Hollywood Bowl, the San Francisco Opera and smart TV maker Vizio. Beyond the media world, his list also included Duluth Trading Co., Pacific Life and Zelle.
The company’s most recent post on its corporate Facebook account came last Tuesday. “Congratulations to Netflix on 105 Emmy Nominations!” the post said. “We are very proud of our partners and the PMG team for this recognition and future success.”
Nellie Andreeva and Anthony D’Alessandro contributed to this report.
What is the characteristics of digital marketing?
The audience is accurate, which avoids many useless information transfers and can also save costs. Digital marketing also has similarities and characteristics of multimedia, time and space, interactive, anthropomorphic, advanced, efficient and economical.
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- Customer orientation: …
- Market research: …
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- Customer satisfaction:
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What is social media and its characteristics?
Social networking generally refers to all Internet websites, applications, or communication tools or devices that allow users to quickly share content online and communicate with other users. This may interest you : Food truck Friday night at Moncus Lafayette.
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Accessibility, addressability, connectivity, control and interactivity are the five characteristics of digital media that differentiate them from traditional marketing media.
