The beginning of July brought another major departure from Netflix’s streaming catalog. “Criminal Minds,” CBS’s long-running lawsuit, left the service in the United States on July 1, transferring to Paramount +. It’s the latest high-profile loss in the streaming war for Netflix, following brand titles like “The Office” and “Friends,” such as studios that licensed content to the mass service. in the 2010s they recognized that content for their streaming libraries. .
Of course, Netflix has prepared for such losses. The last decade has seen the streamer move aggressively to move from content aggregation to producing billions of productions and talent offerings to build a vast library of original content from scratch.
On the surface, it has been a successful effort. In 10 years, Netflix has amassed more than 2,000 original shows and movies (with hundreds more on the way), including numerous critical favorites, awards and popular hits, with a catalog volume that greatly eclipses that of competitors such as Disney + and HBO Max. And as its library has grown, so has its subscriber base – until the end of that upward decade this year, when the number of Netflix subscribers dropped for the first time since 2011, causing a massive drop in the company’s valuation.
In retrospect, it’s clear that all that growth has obscured a crucial fact: Many consumers have continued to use and treat Netflix as a content aggregator, despite the massive amount of money and effort it has poured into the original content.
According to the Nielsen streaming rating for the week of May 30-June 5, the CW series “All American” on Netflix was the second most-watched title in streaming, after only “Stranger Things.” “NCIS” and “Criminal Minds” were also among the top 10. The Top 10 self-reported list self-reported by Netflix for the same week, which ranks individual seasons rather than the entire series, showed season 4 “All American” at number 6, with the latter. season of NBC’s “The Blacklist” at number 10.
While the Netflix Top 10 has been dominated by the original series in recent weeks, broader trends point to imminent issues related to licensed content.
Many of the most-watched shows on Netflix for the United States in 2020 and 2021 were licensed series, according to Nielsen, with their total viewing time surpassing even the massive hits “Squid Game” and “Ozark.” Those shows include NBC’s “The Office,” which was the most-watched show in 2020 with more than 57 billion minutes of streaming, and “Criminal Minds,” which culminated in 2021 with more than 33 billion minutes.
As noted, both series are no longer available on Netflix, and more licensed high-profile shows are set to be released in the near future. “Schitt’s Creek,” which is ranked among Netflix’s most-watched titles in 2020 and 2021, will move to Hulu in the United States in October. NBCUniversal’s “Friday Night Lights” and “30 Rock” will be released in the United States, and “Parks and Recreation” worldwide, after only one year on service.
These losses are part of a sustained contraction of licensed content on the platform. Between late 2017 and June 2022, Netflix’s library of original shows and movies grew from less than 300 to more than 2,100, according to data from Diesel Labs. At the same time, data from the JustWatch streaming search engine shows that the number of licensed streaming titles on Netflix in the United States has decreased from more than 5,000 to about 3,700 – a reduction of almost 30 percent, even when Netflix’s overall catalog grew by nearly 10 percent.
Despite the massive production of new titles, Netflix Originals does not seem to attract many new subscribers at this point. A recent survey by Hub Entertainment Research asked consumers what specific content prompted them to add a new streaming subscription last year. Of the first 10 titles mentioned, only one, “The Witcher,” was an Original Netflix, and the only other title on Netflix was “The Walking Dead” by AMC.
Another recent poll, by Whip Media, ranked the top 20 titles that have driven streaming subscriptions in the past year. No Netflix Originals made the list, and again, the only title available on Netflix was a licensed series, this time it was Starz’s “Outlander” drama.
These surveys may be unbalanced by Netflix’s maturity in the U.S. market – that is, many of the respondents have probably subscribed to the service for years – but judging by these surveys, the original content isn’t very appealing. new subscribers.
More worryingly, the data suggests that existing subscribers are less satisfied with the streamer and use it less. The Whip Media survey also found that Netflix ranked fourth among SVOD platforms in subscriber satisfaction, with a 10-point decrease in satisfied users by 2021. Satisfaction in the quality of the original series of Netflix is also ranked below that of Disney +, Apple TV + and HBO Max.
Meanwhile, despite the huge audience provided by “Stranger Things,” total streaming hours for Netflix’s top 10 titles (in all categories, including English and non-English series and movies) decreased by 4 percent quarterly in 2022 and 15 percent between Q4 ’21 and Q2 ’22, according to a Piper Sandler & amp; analysis co.
With more subscriber losses expected, interest and satisfaction in original Netflix content should be very alarming for its management. The streamer has, of course, survived the release of shows like “The Office” and “Friends,” but those departures symbolize a paradigm shift in the streaming landscape, whose effects are only just beginning to fully manifest. .
And while a lot of popular licensed titles remain currently available on Netflix, such as “Grey’s Anatomy,” “New Girl” and “NCIS,” it’s not sure at best if they’ll be kept going. Netflix tried to keep “Schitt’s Creek,” but lost in a bidding war for the series.
With the streamer tightening his belt and his plan to introduce ads potentially increasing licensing costs, more losses could be on the way. One can only assume that it will be Netflix’s most streaming title in 2022, but if it is a licensed show once again, the streamer may be driven by even bigger problems.
Does Netflix have its own producers?
Netflix, Inc. is an American subscription streaming service and production company. Launched on August 29, 1997, it offers a library of movies and television series through distribution offerings and its productions, known as Netflix Originals.
Which production company uses Netflix? Amblin Partners, the production company founded and chaired by director and producer Steven Spielberg, has signed a multi-year agreement with the streaming platform Netflix. This may interest you : Netflix is canceling one of its longest-running series.
Is Netflix a producer or distributor?
Netflix, the mail-order and video-streaming service, is also the only distributor of more than 100 independent movies. In fact, in 2005, the company even helped fund the film “The Puffy Chair” written, directed, produced and starring Mark and Jay Duplass.
Does Netflix outsource production?
Netflix outsources all creative work on its original shows, which raises the irony of many critics. This may interest you : The Sea Beast Sails Into Netflix Top 10.
Does Netflix have their own writers?
Netflix employs a team of creative executives and buyers, who receive pitch for the content. Netflix has deep relationships with the creative community and talent agencies, offering ideas for projects. Read also : 5 new Netflix releases that everyone will be watching this weekend. Netflix can buy finished works at film festivals or other established locations.
Is Netflix a producer or distributor?
Netflix, the mail-order and video-streaming service, is also the only distributor of more than 100 independent movies. In fact, in 2005, the company even helped fund the film “The Puffy Chair”; written, directed, produced and performed by Mark and Jay Duplass.
Does Netflix only produce or distribute? Netflix sources produced by other companies but distributed only. You also have several cases where Netflix buys in shows from other providers.
Who is the distributor for Netflix?
The main agencies are WME (William Morris Endeavor), CAA (Creative Artists Agency), ICM (International Creative Management) and UTA (United Talent Agency). There are also smaller, independent agencies that enjoy access to Netflix buyers.
Is Netflix a producer?
Netflix, Inc. is an American subscription streaming service and production company.
What product category is Netflix?
Netflix is a global video streaming service, a media and film production company with more than 137 million subscribers.
Why does Netflix say third party app?
Third Party Performance and Functionality Cookies For example, in Tudum, they help us provide experiences hosted by third parties, such as viewing social media content.
What are third-party app examples? Typically, standalone third-party applications involve several programs. Web browsers like Opera, Firefox, Safari, and email clients like Thunderbird, The Bat !, and Pegasus are good examples of third-party applications. A single third-party app offers extra functionality to a primary app.
How do you fix Netflix this device is not supported by the app?
Here are the steps to follow:
- Uninstall the Netflix app. …
- Then go to Settings.
- Tap Security.
- Locate this option: Unknown sources: Allows installation of apps from sources other than the Play Store. …
- Download an older version of Netflix from Netflix.
- Wait until the download is complete.
What does it mean you are entering a third-party app?
What is a third party application? A third-party app is a software application made by someone other than the manufacturer of a mobile device or its operating system. For example, app development companies or individual developers create many applications for Apple or Google operating systems.
Is third-party app safe?
By granting access to third-party applications and services to your information, it may weaken your security and privacy. Third-party apps often have access to your online accounts, personal information, have excessive permissions or can be hacked.
