A few months ago, Telugu movies usually preferred Prime video as their digital streaming partner. But after the phenomenal success of RRR, things changed.
RRR achieved incredible reach on Netflix and the film received unprecedented appreciation from all parts of the world. Now Ante Sundatraniki, which was recently released on Netflix, is gaining favor with its target audience. Virataparvam also got decent visibility on Netflix. SonyLiv was the official streaming partner for Anil Ravipudi’s F3. But it seems the makers have struck a deal with Netflix and the film will also be released on it.
All of these movies can be enjoyed by the whole family. Netflix is becoming the #1 choice for Telugu movies, slowly and steadily stealing the lightning from Prime Video, Aha and Zee5.
Finally, Tollywood filmmakers seem to have realized that Netflix is an ideal OTT platform to give their films a wider reach if their content is solid.
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