SPECIAL: Casey Benesch, a former Netflix executive who helped build the comedy level of comedy, is moving to compete with Prime Video to improve the comedy marketing.
The move was announced inside Ukonwa Ojo, head of global marketing for Prime Video and Amazon Studios. Benesch will tell Ojo when he starts his new role next week.
At Netflix, Benesch was the director of comedy marketing, developing campaigns in 190 countries for original specials and series. He helped develop the first campaign “Netflix is a joke” as well as developing the vocal voices on the company’s many social media channels.
Prior to Netflix, Benesch was the VP of Creative Marketing with a laugh or laughter. He led a team that produced and produced original content with many studios and networks, as well as a variety of venues. He has previously held marketing positions at CAA, Deutsch LA and Saatchi & amp; Saatchi LA.
“I’m excited to see where Casey – and his interest in comedy – take us!” Ojo wrote in a staff statement.
Amazon has been in the streaming game since Netflix, unveiling its first Prime premiere about a decade ago. The comedy has always been a part of some of her fashion shows, but in terms of the Netflix stand-up it has been very aggressive, offering huge sums of money given to talented talent like Dave Chappelle, Chris Rock and others. The company has also launched a live stream under Netflix is a banner of jokes, with this year’s 10-day edition recorded last month.
This year’s Prime Video has hit the ground running
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