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A smartphone with the Netflix logo is boxed on this photo taken April 19, 2022. REUTERS / Dado Ruvic / File Photo

June 22 (Reuters) – Comcast Corp’s (CMCSA.O) NBCUniversal and Alphabet Inc’s (GOOGL.O) Google have spearheaded a race to connect with Netflix Inc (NFLX.O) to help it develop an ad-supported strategy, The Wall Street Journal reports Wednesday, citing sources.

Comcast video distribution division, Freewheel, can help Netflix with technology to deliver ads, while the NBCUniversal vendor team can assist streaming service provider by selling ads in the United States and Europe, the report added.

Google, which already has a relationship with Netflix as an ad purchasing tool, may pursue a special agreement with the company, the report said.

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Alphabet and Comcast did not immediately respond to Reuters requests for comment. Read also : Top Netflix Movies and Shows: What’s Trending On June 22, 2022.

The company’s shares, which he said were in the early days of deciding to launch a low-cost option, were supported by advertising and did not make any decisions, yes rose 5% in the afternoon trade.

Netflix said in April that inflation, the Ukrainian war and intense competition contributed to the loss of first-time subscribers in more than a decade. read more

The company may develop an advertising strategy supported by advertising at the end of the year, earlier than originally planned, according to the report. read more

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Reported by Akash Sriram to Bengaluru; This may interest you : After Deaths During the Filming, Netflix Suspends Production And An Investigation Is Done.

Edited by Vinay Dwivedi

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